Mira Laurence. Image: Pacific FC

Pacific FC

Pacific Football Club added Mira Laurence, long-time BC sportscaster, to their management team today. Laurence will take on the position of Director of Communications and Community Partnerships with the club for the inaugural 2019 season.

“I’ve been fortunate in my career to be a part of a few sports start-ups and I’m excited to come back to Vancouver Island to do something special,” said Laurence. “Pacific Football Club offers me a new challenge and opportunity to engage with the community.”

“I’ve been fortunate to be part of two media startups, and the majority of my career has revolved around sports,” said Laurence. “This is an incredible opportunity to come home to Vancouver Island to be part of something special, Pacific Football Club offers me a new challenge and opportunity to engage with the community.”

Well known in Vancouver Island’s sports and business communities, Laurence spent 13 years broadcasting sports at CTV and most recently covered the Vancouver Canucks on Sportsnet 650. Saskatchewan-born Laurence now considers Vancouver Island home after spending the bulk of her career in roles on the Island including stints with the University of Victoria Vikes and the HarbourCats.

“We are looking to build an exceptional club that will bring the best professional football experience to the community,” said Brad Norris-Jones, Executive Vice Presidents of Operations, Pacific Football Club. “Mira is one of the best sports communicators in the business and will be a great fit for our organization.”

Laurence’s list of accolades in the community is long including being named among Vancouver Island’s Top 20 Under 40 and being part of the advisory committee for the HarbourCats. Outside of her work in sports, Laurence served as the Executive Director of Headway, Victoria’s epilepsy and Parkinson’s Centre.

Laurence, who has been with Sportsnet 650 for nearly two years, will be responsible for managing the day-to-day communications for the club and the development of partnerships in the community. Next up for the club is Spring training that begins in March with the first game scheduled for April 28 against Halifax Wanderers FC at Westhills Stadium.

ABOUT PACIFIC FOOTBALL CLUB

Founded in 2018, Pacific Football Club brings professional football to Vancouver Island. Playing out of a renovated, 6000-seat Westhills Stadium in Langford, the club will provide an outlet for Canadian soccer players to compete at the professional level of the sport on home soil. Fans will be able to enjoy the thrilling, fast-paced sporting atmosphere associated with the sport when the Canadian Premier League season kicks off in April 2019.

 For season ticket information: https://pacificfc.canpl.ca/pacific-football-club-ticketing

ABOUT THE CANADIAN PREMIER LEAGUE

Canadian Premier League (CPL) is Canada’s professional men’s soccer league set to debut on April 27, 2019. Playing in world-class and unique venues, and partnering with strong community-led ownership groups, the CPL is a league for Canadians by Canadians that will bring professional soccer to communities coast-to-coast.

For updates and more information, please go to CanPL.ca.

Connect with us on Twitter: @CPLsoccer and #CanPL

For updates and more information, please go to CanPL.ca.

Connect with us on Twitter: @CPLsoccer and #CanPL

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