Tourism Victoria and the Greater Victoria Sport Tourism Commission have announced former television reporter and technology consultant Keith Wells as their new Executive Director, Sport Tourism. Wells brings 25 years of experience in sport, media, tourism and technology to the role. He is also familiar with the sport landscape in Greater Victoria through volunteer work with the Pacific Institute for Sport Excellence (PISE), as well as national, provincial and multi-sport organizations.

“Keith brings a diverse skill set and many years of experience to this newly created position,” said Paul Nursey, President and CEO of Tourism Victoria. “He not only has a passion for sport and the Greater Victoria community, but his entrepreneurial success as founder of SendtoNews gives us the business acumen needed in a competitive sport hosting marketplace.”

Wells was a sports anchor and reporter for over 20 years with television stations in Edmonton, Vancouver and Victoria before founding SendtoNews in 2008. As the former President and Vice President – Content, Production and Innovation of SendtoNews, he helped build it into the number two sport video platform in the United States behind ESPN. Through SendtoNews, Wells also helped build partnerships with sport organizations around the world, holding exclusive content rights for organizations such as MLB, NFL and the NBA.

The Greater Victoria Sport Tourism Commission is the successor to SportHost Victoria. Following local sport stakeholder consultations, a new model incorporating sport hosting and tourism marketing was recommended in 2017 to better align organizational resources into one sport-focused entity. The Greater Victoria Sport Tourism Commission was announced on February 13, 2018 to succeed SportHost Victoria. It will be housed as a highly autonomous entity within the legal structure of Tourism Victoria.