Vikes Communicatoins

A midst the busy tail end of the Canada West basketball season the University of Victoria Vikes men’s and women’s basketball teams carved out some valuable time on Feb. 21 to run a two-hour basketball camp in support of the TLC Fund for Kids. The Vikes partnered with local radio partners 100.3 The Q! and The Zone at 91.3 FM to raise a total of $2,425, which supports the TLC Fund for Kids that gives back to a variety of children’s needs in the community.

One hundred participants aged seven to 14 put the morning-run camp at capacity. Support from former Vikes Lindsay Brooke and Ian Hyde-Lay allowed for St. Michael’s University School to contribute by supplying the basketballs for the young campers. Each participant also received an iconic TLC Fund for Kids t-shirt, Subway lunch and juice as well as tickets to a Vikes basketball game. Of course the biggest hit was sticking around at the end to shoot hoops and get autographs with the Vikes players.

“The autograph session was so great,” said Zac Andrus, a member of the Vikes Marketing and Engagement team and former Vikes basketball point guard who helped organize the event. “All of the kids left with their t-shirt signed by every Vikes player who was there coaching at the camp. We also had Thunder there participating in passing and shooting drills, which also got the kids really excited.”

The Vikes have partnered to run a variety of camps in support of the TLC Fund for Kids including an annual basketball camp, while the Vikes soccer and women’s field hockey teams have also run camps in the past. The TLC Fund for Kids was established in October 1998 as a means of raising funds for any not-for-profit organization in the Capital Regional District that dedicate themselves to children’s health, happiness and betterment of life.

“We regularly support a variety of community activities, however kids are very important to us,” said representatives from the Zone at 91.3 and 100.3 The Q! “Every kid deserves a little tender loving care that sometimes is missing due to various circumstances. We have distributed almost $300,000 to support children’s needs in our community.”

Official Vikes partner Thrifty Foods has demonstrated commitment to delivering sport and active living opportunities to Victoria’s youth by expanding its long running Vikes Thunder Squad program to include the Vikes TLC Camps this year. In the spring and summer months, the Vikes and Thrifty Foods will also be working together on the annual Vikes Relays and Vikes Summer Camps program all with the goal of reducing barriers to participation.

For information on the TLC Fund for Kids visit tlcfund.ca and to learn more about Vikes camps available this summer visit vikescamps.com.

 

 

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