RunSport, formerly the Victoria International Running Society (VIRS), owner of the TC10K, are excited to announce the continued partnership with the Times Colonist for the 2018, 2019 and 2020 races as title sponsor.

“We are so happy to have the Times Colonist return as our title sponsor this year and into the future. The Times Colonist shares RunSport’s goal of continually making the capital region one of the healthiest, fittest and best places in the world to live, run, walk and be active” said Chris Siver, president of RunSport. The Times Colonist has been the title sponsor of the event since 2001.

RunSport is also pleased to announce:

• Race Registration Update – The 2018 race registration is currently up over 100% to date
from this time last year.

• Upcoming Price Increase February 1st – The next race price increase takes place
Thursday, February 1 st at noon. Participants are encouraged to register early and save!
Participants will receive a breathable moisture wicking tech shirt and a custom finishers
medal, both new for 2018.

• RunSport Clinic Update – Supported by a new training program created this year by six-
time TC10K winner, Lucy Smith, the clinics have seen a 15% increase over 2017
numbers. The clinics have a walking and running group at each location this year along
with the addition of three new clinic locations – Naden Athletic Centre, Cook St. Village
Activity Centre, and Pacific Institute of Sport (PISE).

• Thrifty Foods Family Fun Run – Supporting healthy living and active lifestyle, Thrifty
Foods is again proud to be the TC10K food sponsor and more importantly the title
sponsor for the Thrifty Foods Family Run.

New for 2018, the Family Run entry fee has been reduced to make the event more affordable for families and encourage participation.

All registered Thrifty Foods Family Run participants for the race will receive their very own custom finisher medal post-run this year. Entry price increase is February 1st.

“It means a great deal to be able to continue our partnership with the Times Colonist who share our vision of seeing the race continue to grow in size and that the athlete experience is strengthened moving forward towards the 30th anniversary race next year,” said Joe Dixon, executive director for RunSport and race manager for the TC10K.

“The increased interest in this year’s event is a strong statement that the event is headed in the right direction, especially with the changes for 2018.”

Further race information or to learn more about volunteering can be obtained at or

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