Former Race Director Joe Dixon at 2018 TC10K press conference. Photo credit: Christopher Kelsall.

© Copyright – 2018 – Victoria Sports News

As already reported in Victoria Sports News on Nov. 29, RunSport, as well as deFrias Management Group (DMG), confirmed today that they will be managing the Times Colonist 10K (TC10K) going forward, with Trish Fougner as the Race Director, replacing Joe Dixon, after he spent two years at the helm.

Dixon moved to Calgary to operate his Dynamic Race Events company.

From a statement released to the media Monday, Dec. 3, they wrote, “The RunSport Society (RunSport) is pleased to announce deFrias Management Group (DMG) as the new team to manage day-to-day operations of the society and produce and manage the Times Colonist 10K (TC10K).”

“The TC 10K has been a part of my life since its start 30 years ago,” stated Fougner. “I was a runner, a volunteer, one of the first clinic organizers and the kids run organizer. I feel like now I’ve got the icing on the cake as Race Director. To combine my passion for healthy living and sport and my love for event management is a dream come true!”

Trish Fougner on Gowlland-Tod Trail.

In addition to the hiring of Fougner, Keith Bridge, former owner of Team Sales, has been named the new Executive Director managing all RunSport Society operations. Bridge, a 30-year business owner on Vancouver Island, brings strong leadership and governance experience to the Society. Most recently, Bridge has been consulting with the Greater Victoria Sports Tourism Commission under former Executive Director Hugh MacDonald and Greater Victoria Tourism CEO Paul Nursey.

“There is a dedicated crew of volunteers and committee members that have been with the event for many years,” stated Bridge. “It’s the community involvement that drew me to take part and give back. I look forward to working with DMG to continue building this great event for many years to come.”

According to the release, DMG will also be responsible for managing marketing and sponsorship activities for the RunSport Society and will be actively looking to enhance the sport of running on Vancouver Island.

“We will be celebrating our 30th annual race in 2019 and we couldn’t be more excited about the team that will be producing the event,” commented Society President Chris Siver. “Trish’s background in running and management, Keith’s connection to the business community and DMG’s experience in sport makes our board excited for the future of the TC10K and society as a whole.”

“It’s an exciting time for all of us at DMG. This event is one of the anchor events in our community and its an honour to be able to represent it moving forward,” stated DMG founder and managing Director Mark deFrias. “We wanted to bring together a team of best-in-class business, sport and running leaders and I think we’ve done that. Trish was one of the very first TC10K clinic leaders when the event started 30 years ago, and Keith has been a pillar in our business community for so many years. I think we have a wonderful level of experience and professionalism and are really looking forward to working with all the committee members to produce an amazing event.”

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