The 39th Annual GoodLife Fitness Victoria Marathon is now accepting applications for the CHEK Charity Pledge Program (CPP). Entering its 14th year, the charities raise awareness and funds by encouraging individuals to run or walk for their individual causes, and by collecting pledges.
“The CPP is a great opportunity for large and small charities to raise money and awareness by using the marathon as a fundraising platform,” said Cathy Noel, General Manager. “We have worked with charities that want to raise a few thousand dollars, to those that have a goal of $100,000. It takes work to raise money and by partnering with the marathon, the charities don’t have to worry about the logistics of organizing an event, they just have to be ambassadors of their own cause. We encourage charities to apply now.”
In 2017, the 11 charities in CPP raised $112,400 through online and offline donations. This brings the total raised since 2005 to $1,850,000. Top charities were KidSport Victoria raising $32,485; Greater Victoria Lifetime Networks – $10,045, and MOVE Adapted Fitness – $7,177.
“KidSport Victoria is delighted to have been an official charity of the 2017 GoodLife Fitness Victoria Marathon, as well as being a CPP charity. It’s an amazing community event to be part of, and a key fundraising opportunity for our organization and for so many others,” said Jill Shaw, Executive Director, KidSport. “We owe a big thanks to our CHEK Charity Pledge Program MVPs – Ron McQuarrie’s team at CIBC Wood Gundy, Peninsula Co-Op, and Olympian Evan Dunfee. Thanks to their leadership of this event, Team KidSport raised enough funds to send over 100 local children in need into a season of organized sport.”
As of race day – October 8 – the top individual fundraisers were Deidre Janssen for Autism Speaks Canada who raised $2,629; Tiana Paltiel, NEED2 Suicide Prevention Education & Support – $2,100, and Gillian Fosdick, Greater Victoria Lifetime Networks – $1,861.
Janssen was inspired to fundraise as her son has Autism. “I have run the Goodlife Fitness Victoria Marathon and Half Marathon for many years, and in 2016 decided to raise money for Autism Speaks Canada,” she said. “My goal was $500, but I raised almost $4,000. I was amazed by all the public support from people I never knew. It was so inspiring, that it helped me beat my previous time by almost five minutes. My fundraising inspired Autism Speaks Canada to join the Marathon Charity Pledge Program in 2017 and three of my main contributors decided to join my team. Our team – called Including Roan – raised another $6,000.”
“This race and my fundraising has given my son’s Autism purpose. I strongly recommend that everyone fundraise for something close to your heart. It will help you during those days when you just don’t want to run, and give you strength when you run your race,” added Janssen.
Applications for the 2018 CHEK Charity Pledge Program will be accepted until February 28, 2018. For more information and to apply go to: