Whitfield_FlashSeptember 29th will mark the 8th Annual Vikes Championship Breakfast, the premiere fund-raising event  for University of Victoria Vikes student-athlete scholarships. This year the Championship Breakfast will be hosted in the new CARSA Performance Gym and is supported by PepsiCo Canada and Grand & Toy.


“It has been an honour to be part of the athletics community in Victoria for almost two decades,” said four-time Olympic triathlete Simon Whitfield, who has called Victoria his home for many years and is proud to support athletes in their quest for excellence.  “Unlocking the potential in athletes requires a community of support – scholarships are a central piece to the puzzle. I am looking forward to meeting both the athletes and UVic supporters on the 29th.”

The Vikes special event will also see the return of inaugural keynote speaker and former Vikes men’s basketball player Chris Hebb as emcee.

The past seven Championship Breakfast events have been held in the iconic McKinnon Gymnasium with varsity athletes traditionally serving breakfast to alumni, University and community supporters. The athlete tradition will be honoured as breakfast is served in the stunning new CARSA Performance Gym. To date the event has raised just over $2.8 million dollars for student-athlete scholarships.

The University of Victoria is proud to continue with another tradition, matching the first $200,000 in donations.

Simon Whitfield is a father, adventurer, businessman, mentor and retired professional athlete. Whitfield is one of Canada’s most accomplished and decorated athletes. Over the course of two decades Whitfield earned four trips to the Olympics. He will forever be known for his victory at the Sydney Olympics, winning the inaugural gold medal in the sport of triathlon in 2000. He followed up that Olympic medal with silver in 2008 during the Beijing games. Over the course of his professional triathlon career Simon was a 12-time Canadian triathlon champion, and 14-time world cup winner.

Now retired from professional athletics, Whitfield has co-founded an investment and consulting business known as Relentless Pursuit Partners (RPP). Building on a life committed to sport, RPP is dedicated to active, healthy living – working with entrepreneurs and businesses that promote, enhance and maintain optimum health and an active lifestyle.

The University of Victoria Vikes varsity athletics programs have had a long standing tradition of excellence, amassing 74 national championship titles, while over 173 Vikes have made Olympic and Paralympic appearances for Canada. The Vikes Championship Breakfast is the largest fundraiser for the varsity programs and has been running since 2008.

Individual seats, tables of 10 or any donation amount can still be made online at govikesgo.com/breakfast. The event begins at 7:15 a.m. on Sept. 29, in the CARSA Performance Gym.


Founded in 2014 and based in Vancouver, BC, Relentless Pursuit Partners, Inc (RPP) is an investment and consultancy team. RPP is building a portfolio of complementary early stage consumer products, technology and services in health, sports, fitness and nutrition. We work with companies and entrepreneurs dedicated to healthy, active living. Please visit www.relentlesspursuitpartners.com to learn more about the founding team and activities.

For two decades, PepsiCo Canada has proudly supported Vikes athletes in their pursuit of sport and academic excellence. Naked Juice – part of the Pepsico Canada Family, is honoured to join in the celebration.

A long-time partner of the University, Grand & Toy is proud to support the Vikes athletic community and celebrate in such a transformative year for the program.

Whitfield has had many honours and much recognition over the course of his career. Two of his greatest highlights include representing Canada as the flag bearer during the 2012 Olympic opening ceremonies in London, and being inducted into the Canadian Triathlon Hall of Fame in 2014. Most recently, Whitfield was a Toronto Pan Am Games Ambassador. He also participated in the Pan Am Games opening ceremonies along with an impressive group of Canadian icons.

Whitfield takes his roles as triathlon’s ambassador to Canada and as Canada’s ambassador to the world very seriously. He supports numerous charities and loves few things as much as visiting schools to speak to children about finding their own passions and setting goals.

Hebb was a long-time Senior Vice-President of Content and Communications at Maple Leaf Sports and Entertainment, and is now the President of Starting Five Media Consulting Ltd, which advises Canadian sports organizations on ways to develop their businesses, especially in the area of communications, content and change management.  Prior to joining MLSE, Chris spent eleven years in Vancouver at Orca Bay Sports and Entertainment, owners of the Vancouver Canucks, Vancouver Grizzlies and General Motors Place, as a broadcast executive.

Hebb was named the Vice-President of Broadcast for that organization in 1995, with responsibility for overseeing the development and growth of all of the team’s broadcast properties. Hebb is a graduate of the University of Victoria with an Honours B.A. in Linguistics and is a native of Prince Rupert, British Columbia.  At UVic, he was part of a varsity basketball team that won a national university championship in his senior year and has been inducted as a member of the Basketball B.C. Hall of Fame.

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