The Victoria International Running Society (VIRS), owner of the TC10K, are excited to announce that they have changed the name of the Society to RunSport.

The 10K will be named the Times Colonist 10K powered by RunSport.

RunSport is dedicated to making the Capital Region the running and walking capital of Canada. “We are excited to transition to RunSport, we believe that RunSport reflects our enthusiasm and passion for our community and our sport and allows us to be more accessible to the public,” said Chris Siver, President of RunSport. The rebrand was done by the team at Trapeze Communications of Victoria and includes new branding and a new event website platform.

RunSport is pleased to announce:

• Provincial Championships – The 2018 and 2019 TC10K race will serve as the Provincial 10K Championship race as awarded by BC Athletics

• Race Garment Upgrade – The 2018 race will see the introduction of technical race shirts for all 10K participants

• TC10K Finisher Medals – We are pleased to announce that each finisher of the 10K will receive their own custom finishers medal

• Lucy Smith Race Ambassador – Thrilled to announce the addition of six-time TC10K winner Lucy Smith to the RunSport team as Race Ambassador.

Lucy will be setting out a new training program for the RunSport training Clinics for runners and walkers, visiting local elementary schools as part of the Island Farms School Challenge and representing the race at community functions

• Additional Clinics – For the first time RunSport in conjunction with PISE will be hosting an adaptive clinic for participants and their families the opportunity to formally train in a clinic setting for the TC10K. In addition to our previous clinic locations, clinics have been added at Naden Athletic Centre, Cook Street Village Activity Centre and Pacific Institute of Sport (PISE)

• Thrifty Foods Family Fun Run – Supporting healthy living and active lifestyle, Thrifty Foods is again proud to be the TC10K food sponsor and more importantly the Title Sponsor for the Thrifty Foods Family Run. New for 2018, Family Run entry fee has been reduced to make the event more affordable for families and encourage participation. All Thrifty Foods Family Run participants will receive their very own custom finisher medal post-run this year “It is exciting to be able to introduce changes that will improve the event and hopefully removes barriers, both accessibility and financial barriers, to allow more of the community to participate on race day” said Joe Dixon, Executive Director for RunSport and Race Manager for the TC10K. “Having Lucy Smith join our team as Race Ambassador and Clinics Liaison is a big win and her work with our clinics will further enhance the clinic experience for participants. We are very excited to be hosting Provincials and make changes and additions based on the athlete feedback as we continue the growth and participation of the event.”

Further race information or to learn more about volunteering can be obtained at or

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